Last updated: 6 August 2026
We believe the best way to protect our customers' privacy is to hold as little personal data as possible, for as short a time as possible. This page sets out exactly how long we keep each kind of data and why. It supplements our Privacy Policy.
| What | How long we keep it | Why |
|---|---|---|
| Order and transaction records | 6 years from the end of the financial year of the order | Required by UK tax and accounting law; needed to handle any legal claim |
| Customer accounts | While your account remains active. Deleted on request. | So you can view your order history and reorder easily |
| Customer service emails | Routine correspondence is deleted within 12 months, and typically after 6 | Kept only while your query may still be live |
| Emails about disputes, complaints, or payment issues | Until resolved, then up to 6 years where needed | Evidence for payment disputes and legal claims |
| Marketing subscriptions | Until you unsubscribe | A minimal suppression record is kept afterwards so we never email you again |
| Website analytics | Up to 14 months, aggregated | Understanding how the site is used; not used to identify individuals |
| Backups | Rotated automatically; no backup copy is older than 60 days | Disaster recovery only |
What we never keep
Card numbers, bank logins, and cryptocurrency wallet keys. All payments are processed directly on our payment providers' platforms. Your payment credentials never reach our servers, so there is nothing for us to retain.
Deletion on request
You do not have to wait for these timescales. Ask us to delete your personal data at any time by emailing [email protected]. We will action it within one month, free of charge, keeping only what the law requires us to keep (such as tax records) and a minimal record needed to honour the request itself.
Why we keep some data for 6 years
UK law requires businesses to keep records supporting their accounts and tax returns for six years, and payment disputes or contractual claims can be raised years after a purchase. That is a legal requirement rather than a choice, so order and transaction records stay for the full period.